" AMERICA'S NEXT TOP MODEL: “COCO ROCHA”, COCO ROCHA: MODEL CITIZEN

"Over the last decade I"ve watched Coco Rocha set the bar for the next generation in both proficiency and skill in front of the camera and business acumen behind the scenes. As one of the great models of the new millennium she has also shown herself to be a woman who believes wholeheartedly in supporting and helping other women - her mentorship role at Coco Rocha Model Camp is a natural extension of that."

- Cindy Crawford, Supermodel & Entrepreneur. (

Over the last 15 years, Coco Rocha has had a dream career in modeling. She has walked the runway for every major designer and shot covers, editorials and campaigns for the world’s most influential magazines, brands and photographers. Named model of the year by both Elle Magazine and Marie Claire, she was also honored as one of the top 30 models of the decade by French Vogue. Despite her many accolades, Coco has always lived by the truth that success does not need to come at the cost of sacrificing core values or individuality.

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Considered the world’s first digital supermodel, Coco defined what it means to be a model in the modern age. As one of the early adopters of social media in fashion, Coco’s presence on social media has gained her over 17 million followers worldwide. In 2013, Time magazine named Coco’s twitter account one of the 140 best twitter feeds. Using her considerable platform, Coco claimed her voice as a force for good and was instrumental in the passage of new laws protecting underage models in New York.

Fashion industry fans and contemporaries like Tyra Banks have nicknamed Coco the “Queen Of Pose” as she is known to be one of the most technically proficient and versatile models of the millennium. In 2014 she literally wrote the book on posing when she published a 2000 page encyclopedia named “Study Of Pose” with Harper Collins. The book has gone on to become an industry staple for aspiring and established models.


With a passion for educating younger models, Coco famously guest mentored models on “America’s Next Top Model” and starred in the television series “The Face” alongside Karolina Kurkova and Naomi Campbell. Though she was the youngest coach on the interactive competition show, Coco and her team had the overwhelming support of the public, commanding a staggering 70% of the popular vote. Coco also memorably mentored Kendall and Kylie Jenner on their show “Keeping Up With The Kardashians” and has privately taught many more of today’s biggest modeling stars their skills in front of the camera and in establishing their personal branding.

Now Coco is making her years of experience available to a new generation of models via The Coco Rocha Model Camp in New York State. The camp offers a unique and hands-on education by one of the few people in the world who has truly excelled in the industry on her own terms and can “talk the talk” as well as she can “walk the walk”. Students at any stage are taught to refine their posing and runway skills and to develop a strategic business plan. Coco is on hand for the entire experience and available for open and honest discussion and feedback. Camp class sizes are kept extremely small to allow for personal attention and a truly boutique experience. Coco makes time for multiple camps a year timed around her own busy modeling schedule. Models leave the camp with a unique skill set and the knowledge and proficiency to help them navigate the complicated, challenging and often elusive road to becoming a successful international model.


“When it comes to being the ultimate model, you need to have way more skills than just the perfect look. Commanding the runway is a Coco speciality, owning the story of the garment and providing the vision of the Designer is a gift. She has the ability to adapt to the concept at hand and is the ultimate chameleon which is the art of a top ‘Super’ in this business. The ability to transform, be multi faceted and versatile is so key to being a successful model. Her translation of the editorial concepts we ask for at fashion and beauty shoots is a stylist and art director’s dream. Special, and absolutely spot on delivery every time. If Coco can pass on just a scintilla of her innate craft, any student learning from her will have been instructed and inspired by one of the greats.”

- Avril Graham, Fashion & Beauty Editor at Harper’s Bazaar USA (
avril_graham)


"Coco Rocha, the first supermodel of the digital era, literally defined what it means to be a successful model in the 2000s. During her 15 years as a model at the top of her game she has developed her craft beyond even an expert level. Many in the industry would agree that she is the most technically capable and entrepreneurial models of the last 20 years. As the reigning "Queen Of Pose" I can think of no greater teacher for a new generation. As a woman, mother and friend, I know she is the perfect mentor for models looking to take their career to the next level."

- Christian Siriano, Designer (
csiriano)


"What has always intrigued me the most about modeling is that there are some who can make an image better rather than just be part of it. The best models are a part of the creative process, they are an artist themselves, and that"s how I"ve always seen Coco Rocha. Whether in print or on the runway, you feel something when you see Coco. Truly a master of pose, and that starts in her mind, in her understanding of the imagery and fashion. Young models should feel empowered to see themselves as a creative, and to learn that through experiencing The Coco Rocha Model Camp is an incredible opportunity and priceless head start!"

- Gigi Hadid, Model & Entrepreneur (
gigihadid)


"Coco possesses that rare quality every super model needs to be a success, she can embody the moment and bring a character to life, rendering herself not only a model but a muse"

- Jeremy Scott, Designer (
itsjeremyscott)


"Coco is a rare breed who has become an international Icon not because she was born perfect but because she breaks the mold at every opportunity inspiring photographers, designers and editors with every move. I had the pleasure of not only photographing Coco but working alongside her as she mentored a team of models, on the hit show “The Face”. She did that by understanding how to inspire each model and recognizing the specific strengths and weaknesses of the team. You really couldn’t get a better coach!"

- Nigel Barker, Photographer, Former Judge on "America"s Next Top Model" & Host on "The Face". (
nigelbarker)


"Since being discovered in her teens, Coco has navigated countless high fashion runways and editorials and established a name for herself. She’s not only an iconic model, but a businesswoman, a wife, a mother... all of this while remaining her genuine self! Modeling is not just glitz and glam of jet-setting and paychecks. It’s an industry where a lot of commitment and hard work are needed in order to launch and carry a career. In a way, you’re building each model or talent as a brand. Being confident in making prudent decisions and staying savvy with technology and other marketing skills are now more important than ever. I can’t think of anyone else more qualified to teach a new generation.”

- Soo Joo Park, Model & DJ. (
soojmooj)


"There is no one like Coco Rocha. Coco’s knowledge of the industry goes way beyond great posing, she has always had an interest in all aspects of the fashion industry and her knowledge has already led many other young models to success. Coco has always stayed true to herself and that independent spirit led her to be a leader in the fashion industry. Coco is a dynamo!"

- James Kaliardos - Founder of Visionaire, Makeup Artist & Entrepreneur. (
James
Kaliardos)


"My time working with Coco Rocha was truly a formative experience, and one of my fondest memories. It’s not often that an up-and-coming model gets the opportunity to learn from an icon. Her style of posing is so uniquely hers and she has been wonderful enough to share it with the world— first with ‘Study of Pose’ and now with her modeling camp. Modeling is all about your ability to bring a clients vision to life: through a pose, an emotion, or an idea. Above all else, Coco has taught me how to move with personality, and make performing seem effortless. If you have the opportunity to work her, do it! It will up your game and set you apart in an industry where being unique is everything."

- Margaux Brooke, Model & Actress. (
margauxbrooke)


"Coco is one of the rare models who walks the walk (in her case literally) and talks the talk. She is kind, overwhelmingly supportive and wants to change the modeling environment from dog eat dog to a place where women are treated fairly, become smarter and upend the traditional ideals of beauty. I respect her a business women, mentor and a dear friend."

- Rebecca Minkoff, Designer. (
rebeccaminkoff)


"Modeling has been as an amazing platform to express my individuality and further my career. Coco is a true role model and continues to inspire and motivate myself and others within the industry. The model camp she has created gives all models the chance to learn the tools to be successful in this industry!"

- Larsen Thompson, Model & Dancer. (
larsenthompson)


“Coco knows the ins and outs of this industry. She has not only mastered how to be your best in front of the camera, but also behind it from a business aspect, which is just as important in cultivating a long career.”

- Hilary Rhoda, Model. (
hilaryrhoda)


“Coco is an incredibly beautiful woman who is also extremely daring and adventurous not only in her career but in her approach to life. Coco is known both inside and outside of the fashion industry as a master of pose. In my opinion she’s one of the most professional and technically capable high-fashion models in the business today.”

- Steven Sebring, Photographer & Filmmaker. (
stevensebring)


“Ive known Coco for over 10 years and have been lucky to create beautiful images with her. Coco is one of the most professional and generous models, Her energy, variety of expression and poses are endless and play a vital roll to a successful photo shoot.”

- Max Abadian, Photographer (
maxabadian)


“Coco Rocha is a supermodel who is always willing to help other models and give business advice based on her experiences. She is full of joy and her energy is contagious. Everyone can learn from her, even if you don’t become a professional model.”

- Maye Musk, Model (
mayemusk)


"Coco’s knowledge of the industry is insightful and powerful. Not many people have had the ability to protect their personal stances while working in this profession, however Coco proves we can. Her ability to say ‘no’ to certain jobs can teach newcomers that you can help shape your career and that you do ‘have a voice’. As a model she knows her ‘angles’ and lighting like no over and can teach important tips and tricks of the trade.”

After the toothless non-elimination that sullied last week’s otherwise great Jackson Family fest, this week ANTM was out for blood. It seemed like I wasn’t the only one who expected there to be more inter-model conflict. Both challenges this week were of the rough-and-tumble, feeding off house tension variety, but neither had a lot of fuel—relations seem to be simmering instead of at a boil. Perhaps those years away from reality television actually have raised the level of the contestants’ professionalism. But I suspect that it’ll just take until there are fewer ladies in the Top Model palace for Lisa to start it up in a more serious way.

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This week began with one of Tyra’s patented vaguely philanthropic challenges, a chance to be, as Nigel said, “a role model, not just a fashion model.” Actually, it was a flag football game that was somehow for charity, but mostly allowed the models to run around in bikini bottoms (oh, the blurred out butt cheeks) and tackle each other, flags be damned. There was a sprinkling of guests—socialite Brittny Gastineau, who desperately needs to buy a vowel, and some exceptionally game or exceptionally gullible NFL players. Someone also gave the girls access to the greasepaint, which was applied in styles that ranged from “Cowboys and Indians” to “Lady Gaga.” In between the two games, in which Bianca oh so subtly attempted to break Lisa’s nose, the girls had to pose for football-inspired photos. That mostly meant pretending to be cheerleaders and hanging off the NFL players, to no great effect.

The best part of the whole challenge, in fact, was after Kayla won and went to her Andre Leon Talley-styled shoot for Tyra’s website, to which Talley appeared sporting a satin muu muu and a conical paddy hat, looking for all the world like a deranged Asian studies/choir teacher. It’s good to see Kayla coming back from a shaky start, but it’s generally confounding to see the models with more boring personalities—Dominique, Angelea, and Shannon, I’m looking at you—continually float to the top in the challenges while All-Star level material like Allison flit around the middle.


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In fact, this week’s main photo shoot brought the pictures v. personality issue to the forefront. Coco Rocha, impeccably angular face and horsetail ponytail in tow, stepped in to pose with the girls in a “bitch fight” photo. America’s Next Top Model, paradoxically, sometimes makes it seem like there’s not all that much to modeling—smizing and lithe body aside, many of the pictures that the judges love seem to be sheer luck. But seeing the lackluster performance of some of the models next to Rocha’s controlled facial contortions was like watching Tom Colicchio cook against the competitors on Top Chef.


It was interesting to see who held their own—Kayla sparkled on set, as did Dominique. Angelea broke down into tears but pulled it together, returning to deliver some fierce screaming shots. Lisa did well, but, you know, to paraphrase Nigel, who knows how to be in a fight better than Lisa? (Ditto Bianca.) Allison, on the other hand, fell totally flat on set. Mr Jay proclaimed her “kind of embarrassing to watch… like two amateurs dangling off . Bre used the opportunity to act as if she was in a high school drama production of a bar fight, screaming in Rocha’s face at every opportunity.


But Allison’s picture, despite her floundering, was universally adored. Lackluster seems to be a non-problem for the judges with her. She barely showed up this episode except to look confused. Lisa soaked up praise at panel in her weirdo Snooki bustier and aviator combination—Talley described the shot effusively as a “Quentin Tarantino still”—but wackiness aside, Lisa only has two moves in photos: screaming or high-jumping. Bre’s effort on set resulted in a pretty awful photo, which landed her in the bottom against the boring picture of Alexandria. Bre got sent packing, which again loads the criteria for the All-Star winner more towards the photos than to the confusing one-word brand. Eight ladies left, and I’m not sure we’re any closer to knowing what Tyra wants in her Top Model ambassador.


Stray observations:

I can’t tell if Kayla’s assessment that she had to rock at football “since I’m a lesbian and we all have to win at sports” was cuttingly ironic or, you know, dumb.“I’m going to punch high fashion in the face.”“She looks like the beautiful Bride of Frankenstein.”

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